Online This Week: Dec. 9, 2011
This is my review of noteworthy things that happened this week involving Online Presence Management, search engine internet marketing, search engine news and website SEO. I’ll also be mixing in some technology business news, tech gadgetry news, and tech-culture news.
Here’s my list for the week of Dec. 5 -Dec. 9, 2011
Facebook Reveals trends of the year
It’s that time of year, time for all of the “year in review” and “top 10 of the year” lists. So this graph in mashable.com showed the ten most talked about stories on Facebook for the year. The graph shows the number of occurrences of the story in status updates on Facebook across time.
Will Google be around in 2 years?
An article in searchenginejournal.com summarized a Ted Presentation given by Roger McNamee where he predicted some extraordinary changes in the internet, including the marginalization of Google as a major player. He claimed that what he calls “indexed search” is on the decline, and there is a rise in other search that serves particular niches, like Wikipedia, TripAdvisor, and Yelp. This trend is being pushed by more sophisticated users and the growing trend of tablet and mobile search. I gave some more of my thoughts on this in a blog post yesterday.
Twitter Changes, Going after Facebook?
New twitter brand pages allow greater customization, make it easier to embed tweets in blogs and websites, and allow pictures and video to be embedded, as opposed to just linked to, in tweets. According to this article in memeburn.com, they also add what they call the”promoted tweet”, which allow brands to have tweets that include embedded photos and video, that will display in the tweet. This article in marketingland.com calls it a boon to brands. This article in Mashable.com says these changes make it “loud and clear” that Twitter intends to “go after Facebook. So twitter is becoming more commercialized. Marketers call it a boon for brands. What will the users think? Isn’t the main draw of twitter the lack of commercialization? Isn’t part of its draw the fact that you are not bombarded by pictures and video unless you want to follow the shortened embedded link? I personally think twitter may have just shot themselves in the foot.
Google Launches Google Currents
Google has launched a digital magazine that is currently available for iPad, iPhone, and Android smartphones and tablets. They partnered with 150 publishing companies for the content. The app will be integrated with Google+ to allow sharing of stories and to push stories that are trending. Read more about what they are saying about it at allthingsd.com and slashgear.com. Does this fit well with their core business? Is this part of a strategy to make news content a bigger part of search? Will this be another failed step away from that core like knol?
Food for thought: The web will die and be replaced by…
An interesting article in memburn.com summarized a presentation by George Colony, the head of Forrester Research. He makes an argument that the web is not keeping up with the powerful technology of the devices we are using.
He says there have been two major computer models. The first was the PC-based model where we put executables on the desktop. This model is dead. The second model is to put everything in the cloud. He says this model will fail because it fails to utilize the incredible power of the devices we now have. The iPad has roughly the equivalent computing power of a 1986 Cray supercomputer, the fastest computer in the world in 1986. Processing power now doubles every 18 months. Storage doubles every 12 months. He foresees the rise of what he calls the “App-Internet”. In this model very powerful cloud based servers will interact with powerful device based apps. For example, a retail shopping app in conjunction with a powerful server of product data could more completely model a real world shopping experience.
Who are the winners and losers if his predictions are correct? Google and Facebook lose, because they are so tied to HTML that they cannot leverage the increasing computing power of the devices. The winners? Amazon’s silk browser is one of the first models of the next generation of “app-internet” type of integration. They have put in place the infrastructure with their silk browser. It is not only a web browser, but an app that enhances the shopping experience and leverages the computing power of the device. Cloud based servers interact with the silk browser(app) to provide content. Just some food for thought…